Hillary Scott’s Fashion Line Instantly Sells Out With HSN

Hillary Scott, one-third of the multi-Platinum selling and GRAMMY® winning trio Lady Antebellum, wowed fans with a multi-sellout debut of her exclusive fashion collection, "LaBellum," for entertainment and lifestyle retailer HSN. Within her two-hour visit last Thursday (4/20), Scott manifested six sell outs during the primetime hours on The List with Colleen Lopez. As Scott returned on Friday (4/21), she instantly sold-out the Lace Up Blouse and Faux Suede Vest, causing her two hour visit to end over twenty minutes early. Launched as part of the retailer's Music City: Nashville event, other top performing items of the "LaBellum" fashion line, include the Lace Duster with Tassel Trim, Crossbody Beaded Bag, Allover Hand Beaded Tunic, Beaded Canvas Jacket, Layered Lace Tunic Tank and Boho Peasant Blouse.

"I could not have asked for a warmer welcome to the whole experience with HSN and their audience after making the debut of 'LaBellum,'" said Hillary Scott. "I was so excited that we sold out one piece, but to keep hearing that piece after piece was sold out just completely blew me away!"

"We are so proud of Hillary's debut success across all platforms at HSN," said Carmen Bauza, Chief Merchandising Officer for HSN. "Her beautiful and effortless Nashville-inspired designs truly resonated with our customers. We look forward to sharing her new collection in July."

LaBellum launched exclusively on HSN.com earlier this month, as part of the retailer's month-long Music City: Nashville event; a celebration of Nashville and the artists and designers that define the city's unique culture and vibrant spirit. Having touched fans across the globe with her music, Scott's bohemian chic collection was inspired by women of every walk of life and is intended to make all women feel confident with their everyday wardrobe. The 22 piece collection is composed of fringe wraps, peasant tops, denim, studded moto jackets, faux suede vests, lace tops, and accessories, including a belt and cross body. Scott will return to HSN in July with a new collection. For more information, visit www.HSN.com.

About Hillary Scott:
Nine-time time GRAMMY® award-winner and one-third of superstar group Lady Antebellum, Hillary Scott has more than 18 million unit sales worldwide while earning ten No. One hits, countless awards including Billboard Music Awards, People's Choice Awards and Teen Choice Awards, while also taking home ACM and CMA "Vocal Group of the Year" trophies three years in a row. Honing in on the melodious foundation that first brought the multi-PLATINUM trio together, Lady Antebellum continues to climb the Country radio charts with "You Look Good," as it serves as the debut single off their sixth studio album HEART BREAK (Capitol Nashville), to be released June 9th. In addition to co-writing chart-topping Lady A hits, including the 6x PLATINUM hit "Need You Now," Scott has also written for artists such as Blake Shelton and Sara Evan's No. One hit, "A Little Bit Stronger." Her spirited release from Hillary Scott & The Scott Family claimed the top spot atop the Billboard Christian Albums chart with their debut album LOVE REMAINS, which garnered a GRAMMY®-winning "Best Contemporary Christian Music Album" and an award for its chart-topping single "Thy Will" for "Best Contemporary Christian Music Performance/Song." Lady Antebellum recently announced plans for more than 65 shows in six countries on their YOU LOOK GOOD WORLD TOUR, presented by NABISCO launching May 26 in Bakersfield, CA. For more information about new music and upcoming tour dates, visit www.ladyantebellum.com.

About HSN:
HSN is a leading interactive entertainment and lifestyle retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty, Jewelry, Home/Lifestyle, fashion/Accessories, and Electronics. HSN broadcasts live to approximately 91 million households in the US in HD 24/7 and its website - hsn.com features more than 50,000 product videos. Mobile applications include HSN apps for iPad, iPhone and Android. HSN, founded 37 years ago as the first shopping network, is an operating segment of HSN, Inc. For more information, please visit HSN.com, or follow @HSN on Facebook and Twitter.

 

 

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